Prior research on COVID‐19 and consumer behaviour … Majority of online consumers Consumers are already operating from a sustainability mindset, even if they struggle to make it a lifestyle. A study by Nielsen found that 55% of online consumers across 60 countries were willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. In fact, consumers earning $20,000 per annum or less are actually 5 per cent more willing than those with incomes greater than $50,000 p.a. With sustainability, as with any other aspect, an awareness of an attribute’s value can increase consumers’ willingness to pay more. Prioritizing sustainability in retail and consumer goods Sustainable product market could hit $150 billion in U.S. by 2021 Corporate Social Responsibility Matters: Ignore Millennials at Your ... It also found that 73% of global Millennials are willing to pay extra for sustainable offerings--up from 50% in 2014. The Nielsen Global Survey on Corporate Social Responsibility surveyed more than 29,000 Internet respondents* in 58 countries. SHARE. Or to remain unmoved by those facing increasingly poor living conditions across the globe. consumers THE SUSTAINABILITY IMPERATIVE - Rainforest Alliance
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